Expanding into Indonesia continues to attract global businesses. With one of Southeast Asia’s largest consumer markets, abundant talent, and a strategic location, Indonesia remains a prime destination for foreign investment.
However, the question many foreign companies are asking in 2025 is no longer “Should we enter Indonesia?” but “What’s the smartest way to enter Indonesia?”
A growing number of foreign firms are now choosing Employer of Record (EOR) solutions instead of going through the lengthy process of establishing a foreign-owned company (PT PMA). This article explores the reasons behind this shift, backed by the latest market data and insights from recent regulatory updates.
Understanding the Traditional Route: Setting Up a PT PMA
The Regulatory Framework
To operate legally in Indonesia, most foreign companies must establish a Perseroan Terbatas Penanaman Modal Asing (PT PMA), a foreign investment limited liability company.
This entity allows foreign shareholders to own and operate a business locally, but the process is heavily regulated and involves multiple authorities such as BKPM (Investment Coordinating Board), notaries, and tax offices.
Capital and Compliance Requirements
Historically, foreign investors needed to show a minimum total investment plan of IDR 10 billion, with at least IDR 2.5 billion in paid-up capital.
Although the government has gradually relaxed the paid-up capital requirement for some sectors, the total investment value and compliance procedures remain a challenge for smaller entrants or startups.
Each PT PMA must also appoint at least one director and one commissioner, maintain annual corporate reporting, and comply with labour, tax, and social security (BPJS) obligations. These responsibilities can quickly become complex for companies that only plan to hire a few employees or test the market.
Time and Cost Considerations
Setting up a PT PMA typically takes 8–12 weeks and involves multiple fees, licenses, and approvals. Even with digital systems like the OSS (Online Single Submission), delays can occur due to regional bureaucracy or industry-specific regulations.
For comparison, an EOR arrangement allows hiring in days, not months — an appealing contrast for companies needing quick market entry.
The Rise of Employer of Record (EOR) Solutions
What is an EOR?
An Employer of Record (EOR) is a third-party company that legally employs staff on behalf of another business. The EOR manages payroll, contracts, taxes, benefits, and compliance under local laws, while the client company retains day-to-day management and control of the employees’ work.
In Indonesia, EORs also handle BPJS registration, income tax deductions, employment contracts, and even work permit (KITAS/IMTA) applications for foreign workers.
This means a foreign firm can legally hire Indonesian talent without establishing a local entity — allowing fast, compliant, and cost-efficient expansion.
Why EORs Are Gaining Popularity in 2025
In recent years, the EOR model has gained traction worldwide, and Indonesia is no exception. The global Employer of Record market is expected to surpass USD 3–4 billion by 2025, growing at a 6–10% annual rate.
In Indonesia specifically, more international startups, consulting firms, and tech companies are adopting EORs for these reasons:
- Speed to Market – Hiring can begin within one to two weeks, compared to months for entity incorporation.
- Lower Upfront Costs – No need for paid-up capital, legal setup fees, or office establishment costs.
- Reduced Compliance Risk – EORs take care of local regulations, tax filing, and BPJS reporting.
- Flexibility – Companies can scale up or down easily without long-term commitments.
- Focus on Growth – Firms can focus on operations and sales instead of administration and government paperwork.
In short, EORs allow foreign firms to “test the waters” in Indonesia without the burden of incorporation.
Why 2025 Marks a Turning Point
Several macro and regulatory developments make 2025 a pivotal year for EOR adoption:
- Evolving Capital Requirements – The government has reduced certain paid-up capital rules, but total investment thresholds remain high for small players.
- Digital Hiring and Remote Work Trends – Post-pandemic work culture encourages hiring local talent without establishing offices.
- Compliance Complexity – Frequent labour-law changes, BPJS adjustments, and visa regulations make outsourcing compliance more practical.
- EOR Market Maturity – Indonesia now has more reliable and compliant EOR providers with local teams, clearer processes, and transparent pricing.
Together, these trends have pushed EOR from a nihe solution into a mainstream strategy for global market entry.
When an EOR Makes Sense (and When It Doesn’t)
EOR is not for every scenario — but it’s ideal for many. Here’s a balanced view.
When EOR Is the Smarter Choice
- You want to hire a small local team quickly.
- You’re testing the market before committing capital.
- You need temporary or project-based staff.
- You prefer to avoid direct exposure to local employment laws and HR administration.
- You operate in multiple countries and prefer a centralized hiring structure.
When an Entity Setup May Be Better
- You plan to hire more than 20–30 employees or scale long-term.
- You need industry-specific licenses (e.g., manufacturing, finance, import/export).
- You want stronger brand presence and local control.
- Your clients or regulators require a local entity for contracts or credibility.
- Your financial model shows lower long-term cost with an owned entity.
A practical rule of thumb:
Use EOR to start, entity to scale.
Many firms begin with an EOR for the first 1–2 years, then convert to a PT PMA once their market position stabilizes.
Key Considerations When Choosing an EOR in Indonesia
Before signing with an EOR provider, companies should ask critical due-diligence questions:
1. Compliance
- Does the provider handle BPJS Kesehatan and BPJS Ketenagakerjaan registrations?
- Are tax withholdings (PPh 21) managed correctly?
- Do they stay updated with Manpower Act changes?
2. Service Transparency
- What are the monthly service fees per employee?
- Are there hidden setup or termination costs?
- How are employee terminations handled under local law?
3. Scalability and Transition
- Can the provider support a transition from EOR to PT PMA later?
- Do they offer visa and work permit support for expatriates?
- Is there a local support team in Indonesia?
Choosing a reputable EOR ensures smooth operations and prevents compliance gaps that could expose the client company to penalties or tax risks.
EOR vs. PT PMA: A Quick Comparison
| Aspect | EOR | PT PMA |
| Setup Time | 1–2 weeks | 8–12 weeks |
| Upfront Cost | Minimal | High (capital injection, notary, licensing) |
| Legal Employer | EOR provider | Your own company |
| Compliance Handling | Managed by provider | Managed internally |
| Flexibility | High | Lower |
| Best For | Market testing, short-term entry | Long-term local presence |
Conclusion
The growing use of Employer of Record (EOR) services in Indonesia reflects a fundamental shift in how foreign businesses expand. In 2025, companies are prioritizing speed, flexibility, and risk management — and EOR offers exactly that.
While setting up a PT PMA remains essential for large-scale or regulated operations, EOR provides a faster, leaner, and more strategic alternative for early-stage market entry.
Foreign firms can now test their presence, hire talent, and operate compliantly in Indonesia — all without waiting months or tying up millions in capital.
FAQ
- What is the minimum capital to establish a PT PMA in Indonesia?
Most foreign-owned companies still follow an IDR 10 billion total investment plan, though some sectors have lower requirements under recent regulations. - How long does it take to register a PT PMA?
Typically 8–12 weeks, depending on industry licenses and regional offices. - How long does it take to hire through an EOR?
Usually 1–2 weeks once employment terms are confirmed. - Can an EOR handle expatriate work permits?
Yes, reputable EOR providers can manage KITAS/IMTA applications for foreign employees. - Is EOR suitable for long-term operations?
It’s best for testing and early market stages. Once operations expand significantly, transitioning to a PT PMA is recommended.
At CPT Corporate, we help global firms navigate Indonesia’s market-entry landscape.
Whether you’re exploring an EOR solution or planning a PT PMA setup, our team can evaluate your goals, compliance needs, and financial projections to recommend the best strategy.
Contact us today to get a free consultation and find the most effective path to grow your business in Indonesia.



